Would recommend buying it, but you also need to know the rest of the story.
Even AB (Paul Buff strip box is $119 and it does not have a a Bracket for Flash, or Grid)
2) It comes with a Grid! and inside diffuser ... and bag
3) The Flash bracket seems pretty heavy duty for a "strobist" Flash solution ... and it seems you could probably load your studio strobes on it.
Well, at least until Foursquare can make a two(2) Flash Strip Softbox
The Tourist of Light :)